Braamfontein's chance to shine

To crown the creation will be a 750-square-meter open-view, glassed-in venue facility - which looks out over a fantastic, uninterrupted view of the city, the Nelson Mandela bridge and the railway tracks - and Joburg’s first daylight studio. Clients will travel by an external glass lift to these, so the view will be obvious before even arriving at the still-to-be-constructed fourth floor.“We were looking for an old building which we could refurbish, with very high ceilings,” says Paul, “the extra height allows for high camera shots in the studios and a hence, greater variety of perspectives.” Shooting should be a buzz for major clients, as they can simply drive a truck in off the street straight into a studio. A canteen will be on site, and there is ample parking – all just one block off the freeway. Once completed, Shine will allow for clients to book models and shoot them all in the same building. “Shine combines every aspect of advertising, fashion, beauty and motion picture under one roof” reads their website. Already in the stable are Heads Models, G3 Models, O Model Africa and Shine Models; between these four agencies, over 600 local and international models are represented. “We’re also creating a hub for freelancers here, for those who don’t have access to the facilities we will have on offer, for content production,” explains Paul. Also on site will be hair, make-up and styling experts, while creative consultancy, production management and casting can all be handled simultaneously at Shine studios. Visit www.shinegroup.com